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Optimize Your Signature For Mobile Devices In some cases, these style guides also dictate the creation and use of email signatures. Many businesses have a style guide to provide users with what colors and fonts to use. If in doubt leave it out! If you do use color, make sure the colors are part of an approved corporate style guide. What good is an email signature if it’s hard to read? Say no to fancy fonts and too many colors. Of course, if your business is a dog grooming business, perhaps a picture of your dog may be relevant! 6.

Sure be proud of those things but if it’s not directly related to your professional life, don’t share personal information. No one really cares if your dog is an Instagram star or how many kids you have. Using your corporate logo or a simple, professional headshot can add authority to build trust and rapport.

People relate to people and visuals capture attention. It only adds clutter and takes up space that could be used for other important information. Sounds like Captain Obvious but don’t include your email address – they already have it when they receive your email. Prioritize the most important information that recipients need rather than including every social media or website link. Resist the urge to throw in everything but the kitchen sink as the example above.

Title (optional), Company (linked to your website).

You don’t need to overthink it, all you really need is: Don’t use any more than 3-4 lines of text. Stop the email signature insanity! Here are some quick tips on how to create a professional signature that you will be proud to add to Outlook. SPECTRE – Special Executive for Counter-Intelligence, Terrorism, Revenge and Extortion Here’s an example of an email signature received by Sam Gribart of the New York Times. A strong looking professional signature needs to be attention-getting without being over-the-top. With a well thought out signature, it gives you the opportunity to promote your company, your goods and services and yourself. Why waste the perfect opportunity to share information that helps to build confidence, trust and rapport with your recipients. Why Create a Professional Looking Signature?Ĭonsider this, the average person sends about forty emails a day, which is about two hundred emails in a week and 10,400 emails over a year.